Scale with systems, not founder chaos.
We engineer Asana-powered operating systems for scaling e-commerce brands, installed in 30 days, owned by you forever. Clear ownership, live leadership visibility, and a business that runs without the founder in every thread.
Starts with a free 20-min fit call. The audit fee is fully credited toward your first build.
Trusted by founders & operators at
Your business outgrew the way it was run.
This is not a people problem. It is a missing system. The symptoms below are what a missing operating layer looks like once revenue scales past it.
Software Sprawl & Broken Handoffs
The team is subscribed to Slack, Notion, Asana, and ClickUp, but execution is fragmented. Workflows are isolated, handoffs are dropped, and no single person owns the pipeline end-to-end. This is a classic e-commerce operational bottleneck.
The Executive Blind Spot
You're managing by Slack DM and guessing on capacity. Leadership cannot see accurate execution status without chasing down updates or scheduling a 45-minute sync. Proactive management is replaced by constant reactive firefighting.
The $10M Glass Ceiling
What got you here is breaking your fulfillment times now. Your processes worked perfectly at $1M/year. At $10M/year, the informal handoffs and tribal knowledge systems fracture under load, presenting major D2C scaling challenges.
Founder-Centric Friction
Every critical decision, quality assurance check, and strategic launch routes through the founder by default. The business is structurally dependent on its heaviest bottleneck, and growth stalls exactly where the founder's calendar ends.
Three stages. Concrete assets at every one.
We don't sell abstract advice or blocks of hours. Each stage ships specific, ownable infrastructure inside your Asana workspace, and you keep all of it.
We learn how the business actually runs, and where it breaks, before we touch the tool.
We engineer and deploy the structural components of your operating system, directly inside Asana.
Founder dependency drops by design. The tenth launch runs smoother than the first, without us in the room.
We mapped the 40 systems a brand needs across its entire life.
From day-one foundations to the systems a nine-figure operation runs on, we know what you need next, before you do.
Pre-Launch
Launch
Scaling
Maturity
Execution unlocked.
Every card runs the engagement in miniature, scattered operations resolving into one system. Open one for the full story.
Cut blocker time 66% across a siloed launch team.
Four tools, one Asana hub, migrated in 3 weeks.
Deleted the weekly status meeting for good.
Clear pricing. Tangible deliverables.
Priced on the systems we build, not billable hours. Start with a Systems Audit, then pick one-off builds, a monthly retainer, or a full Build Sprint, whatever fits how fast you want to move.
Systems Audit & Roadmap
Starts with a free 20-min fit call. If it's a match, we run a full live audit and hand you a prioritized roadmap: what's broken, what to fix first, what each fix saves.
- Free 20-min fit call to start
- Full live audit of your operations
- Prioritized roadmap: what to fix first & what it saves
- Fully credited toward your first build or retainer month
Everything in the Systems Audit, plus a full automation audit: your Asana rules, Zapier & Make.com connections, and cross-tool handoffs, mapped and ranked by hours saved.
One-Off Build
Any single system from our catalogue, scoped and delivered end-to-end. Best for cherry-picking one or two.
- Any single system from our catalogue
- Scoped & delivered end-to-end
- Working system + SOP + video guide
- Best for cherry-picking one or two
- No support hours included
BizOps Retainer
The better deal for moving through several systems. 2–3 workflow builds per month plus support, so momentum never stalls.
- 2–3 workflow builds per month
- Working system + SOP + video guide per build
- 10 hrs/mo call & chat support
- Priority support with same-week turnaround
- Billed monthly in advance, cancel anytime
Build Sprint
A defined project, not a monthly commitment. Three core systems built, documented, and handed off over one focused sprint.
- Three core systems in one focused sprint
- Built, documented & handed off
- SOP + video guide for each
- Better value than three one-offs
- Not a monthly commitment
The people behind
your operating system.
A small, senior team of operators and certified Asana specialists, the same people who scope, build, and ship your system.
Hasan Ijaz
Leads strategy and client engagements, turning messy operations into Asana systems that run without the founder in every thread.
Amna Qaisar
Designs and deploys the operating systems, portfolio architecture, automations, and reporting that give leadership live visibility.
Huzaifa Farooq
Builds and ships the workflows, standardized intake, swim lanes, and SOPs that make the system one the whole team actually uses.
The operators behind
the results.
Every number in our case studies has a name behind it. Klarity Ops is led by Hasan Ijaz, a fractional BizOps director, here's what founders and operators say in verified 5-star reviews after working with him.
"Hasan is amazing! He is helping us use Asana better so that we can manage our projects in the most effective way. He is super responsive and always willing to answer a question or think things through. We love working with Hasan and continue to work with him to improve our efficiency which helps with the overall client experience that we deliver."
"Excellent experience and will use again and again with the time comes. Highly recommend."
"Excellent Asana project manager and coach."
"Great working with Hasan. He is patient, consistent in communication and follow through. Thank you Hasan!"
"Excellent work. He brought our vision to life, our workflows are better because of his expertise and skill"
The difference between advice
and a system that sticks.
Most ops engagements end when the consultant leaves. Ours ends when your team no longer needs us.
Strategy advice with no implementation, you still have to build it yourself
Team reverts to Slack within 90 days because adoption was never engineered in
You're still the bottleneck in 6 months, decisions escalate, visibility requires chasing
Open-ended retainers that bill for hours, not systems that actually ship
A fully built system inside your Asana workspace, ready for your team on day one
Adoption designed in from the start, workflows built around how your team actually communicates
Fixed scope and fixed pricing per system. You know exactly what ships, and what it costs
You own every system we build, permanently, and stay on a retainer only while it earns its keep
Frequently Asked Questions
What is a Fractional BizOps Consultant?
We already use Asana. Why isn't it working?
How long does it take to set up Asana for an e-commerce brand?
Why shouldn't I just hire a Fractional COO?
What if my team resists the new system?
Do you work with tools other than Asana?
Your team should run
without you.
Let's build the operational infrastructure that makes scalable, hands-off growth a reality.
Get your time back
Stop being the system. Start running one.
Make it scalable
Build the infrastructure that grows with you.
Make it permanent
You own the build forever. Ongoing support optional, never locked in.
Free 20-min fit call first. The audit fee is fully credited, and the roadmap is yours to keep either way.